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Grup Balañá
A transformative digital project for one of the reference family businesses of cinemas and theaters in Barcelona, with more than 70 years of history.
Grup Balañá
After years of being Grup Balañá's digital partner, eMascaró has gone one step further and created the redesign of the Home for mobile devices. With this new restyling, access to movies and outstanding works has been improved, with the aim of bringing the entire user experience closer from the smartphone itself.
Restyling of home's design for mobile devices
This new fully customized redesign makes available to the user all the movies, plays and promotions, with information and trailers of each movie and plays in order to get all the necessary information with a single click and improve the conversion of ticket sales.
An innovative online ticketing system and a private area for customers
In the framework of development, created with our exclusive CMS Vento®, there has been integrated an external ticketing system for the online real-time reservation and sale of cinema and theater tickets, very intuitive and easy to use. In this way, direct sales are boosted from its own platform thanks to the creation of the first Quicksearch tool for booking cinema and theater tickets. There has also been created a loyalty club for customers, which includes a private area within the web with exclusive offers and discounts.
More work to discover