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La Pedrera
A WOW digital experience for an architectural icon.
La Pedrera - Casa Milà
La Pedrera – Casa Milà, one of Gaudí’s most emblematic works and a landmark of Barcelona’s modernist heritage, presents its new website designed and developed by eMascaró. The project brings the essence of the building into the digital realm and reinforces its dual role as an architectural icon and a leading cultural institution.
A contemporary digital project
The new site combines editorial aesthetics, visual storytelling and a fluid browsing experience. The proposal highlights the building’s unique architecture, its cultural programme and its enduring connection with the city, offering a contemporary and authentic interpretation of its identity.
User-oriented architecture
The structure of the website has been conceived to address the real needs of its visitors. Visits, experiences, cultural activities, exhibitions and institutional content are presented clearly and intuitively, making discovery and booking easy from any device.
Storytelling for a one-of-a-kind building
The project incorporates a narrative that harmonises history, culture and architectural legacy. It explains the singularity of Casa Milà as a UNESCO World Heritage Site and expresses the artistic vitality that unfolds within its walls, balancing heritage, contemporary life and future projection.
Technology to grow: VENTO®
The project is built on VENTO®, eMascaró’s CMS, enabling full autonomy in content management, scalability and efficient operation. The platform allows the team to update the cultural programme, launch new activities and maintain dynamic communication with all audiences.
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