Caganer

Caganer is an iconic brand that has transformed Catalan tradition into a unique product, known worldwide for its figure in nativity scenes. With the vision of modernising its market presence and expanding its reach, Caganer undertook an ambitious project to de-seasonalise its sales and internationalise the brand. The challenge was to create a new brand strategy that reflected both its cultural heritage and its ability to evolve with the times.

At eMascaró we developed a new strategic positioning for Caganer, focused on the internationalization and deseasonalization of its sales. This project included a complete redefinition of its visual identity, creating an innovative logo that unites tradition and modernity. We also designed graphic elements that reinforce this combination of the classic and the contemporary.

We identified the brand's main target audiences, from tourists to collectors and pop art lovers, and developed specific communication strategies to effectively connect with each segment.

One of the main objectives was to internationalize the brand and increase sales throughout the year. To do so, we developed the “Spread Joy” claim, designed to work in three languages ​​and ensure that the brand reached a global audience. In addition, we implemented a storytelling strategy that allowed Caganer to tell its story in an attractive way and connect emotionally with its audience.

We created a fully customized digital platform that integrates both the corporate area and Caganer's e-commerce. The website not only facilitates the purchase of products, but also invites users to immerse themselves in the Caganer experience, offering interactive visual content, videos and a design that reflects the unique essence of the brand.

By developing a digital platform that combines e-commerce and corporate content, our omnichannel strategy helped Caganer strengthen its online presence, increase organic traffic, and optimize sales conversion. We implemented SEO improvements to increase its visibility in search engines and facilitate the brand’s international expansion. In addition, we designed customized campaigns that highlighted the unique values ​​of Caganer and its products, expanding its reach and attracting new audiences globally.

Thanks to its collaboration with eMascaró, Caganer has achieved a renewed brand positioning and an updated visual identity, while reinforcing its cultural legacy in Barcelona. In addition, it has managed to expand its digital presence internationally, consolidating itself as a benchmark in the market. The platform designed by eMascaró perfectly conveys the essence of the brand, offering an intuitive and attractive shopping experience. On the other hand, the digital strategy implemented has driven significant growth in sales, strengthening its online presence and expanding its global community of followers.

With more than 20 years leading the digital transformation, eMascaró, under the leadership of Toni Mascaró, creates exclusive digital projects that combine strategy, creativity and technology. We are committed to designing WOW experiences that connect with users and transform brands.

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