Cines Capitol
A new identity for a cultural icon on Gran Vía
An inspiring and immersive digital project
Cines Capitol, an architectural and cultural gem in the heart of Madrid, entrusted eMascaró with leading its digital and brand transformation. A strategic project that enhances its historic legacy, projects it toward new audiences, and redefines its positioning as a vibrant, contemporary cultural venue.
A comprehensive rebranding strategy
The brief encompassed the creation of a new brand identity, including logo, visual language, custom typography, and graphic universe. The concept respects the cinema’s heritage while infusing it with a modern, versatile and cross-cutting personality—adaptable to cultural formats, events, and collaborations.
Digital design with cinematic soul
The new website is conceived as an extension of the Capitol experience: visual, immersive, and memorable. With a clear structure and an editorial design inspired by cinematic language, the site enables users to browse films, events, bookings and content through a smooth, mobile-first navigation. Transitions, visuals, and micro-interactions recreate the atmosphere of a true night at the movies.
A renewed brand for a cultural landmark
The result is a digital platform that strengthens Capitol’s emotional bond with the city, boosts its visibility and activity, and lays the foundation for a new era where design, culture, and technology intertwine.
Interactive agenda
The content design also incorporates photos, videos, and interactive menus so that users can view the full schedule of activities, as well as services and real-time updates. Everything is managed from eMascaró's Vento® CMS for maximum autonomy and scalability.
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