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Camping Salatà
Brand platform and digital project for a campsite with a renewed identity
A new identity to evolve
Camping Salatà presents its new brand platform and digital experience designed and developed by eMascaró. The project redefines its positioning, building a visual and digital universe aligned with its family-focused proposal and growth ambition.
An environment designed to enjoy
The new site combines a friendly aesthetic, clear visual storytelling and intuitive navigation. The proposal brings Salatà’s Camping essence into a digital environment that facilitates the discovery of its accommodations, services and experiences.
A clear and accessible architecture
The site structure has been designed to facilitate the exploration of its offering and the planning of the stay. Information is presented in an organised way, allowing users to discover its accommodations, services and experiences naturally.
Storytelling that reinforces identity
The project incorporates a digital narrative that conveys Salatà’s Camping new identity. The content highlights its family-focused offering and its evolution as a destination, projecting a consistent image between brand and experience.
Technology that supports operations: VENTO®
The project has been developed with VENTO®, eMascaró’s CMS, allowing Salatà's Camping to manage its wide offering autonomously and adapt to the complexity of its operations. The platform enables the updating of accommodations, seasons and experiences, optimising management and supporting conversion.
More work to discover