Valentín Hotels
A unique digital experience to unify the brand strategy with a personalized design and tailored development of this chain of 13 exclusive hotels in Spain, Mexico and Cuba.
eMascaró has created Valentín Hotels' corporate website through a unique digital project aimed at enhancing the brand's values, the attributes of its hotels, activities, and offers. This project notably includes the integration of a direct sales digital channel.
The website design is characterized by a fresh look & feel, predominantly featuring blue tones, elegant iconography, and highlighting photographs of the hotels and idyllic beach destinations. The goal has been to convey and emphasize the values of this independent hotel chain, known for its exclusive yet familiar approach, as well as the experiences and activities offered to its guests.
Development
The website, developed using our own CMS Vento®, integrates an independent platform from the external reservation system, allowing continuous improvement and optimization of direct conversion and sales. This enables users to swiftly and easily book any hotel within the chain, categorized by destinations. The system incorporates reviews, a loyalty club, Google Maps, Analytics, Instagram's dynamic wall, and a Blog, among other features.
SEO Strategy
eMascaró has created and devised the SEO strategy for the Valentín Hotels website, aiming to enhance the brand's positioning within its sector and against competitors, thereby increasing site visits and optimizing conversion rates. Additionally, the website content has been reviewed and aligned with this SEO strategy.