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Tourism & Leisure

Gran Hotel Taoro

New website for the revival of the historic Gran Hotel Taoro in Tenerife

Consultancy

UX/UI Design

WOW Effect

Integrations

A WOW digital project for the rebirth of an icon

An icon opening its doors to the world once again, now also in the digital space. Gran Hotel Taoro unveils its new digital experience designed and developed by eMascaró. The project brings the history, elegance, and unique character of one of the Canary Islands’ most emblematic hotels into the digital environment. The new website is conceived as a gateway to the hotel’s universe, combining refined visual storytelling, fluid navigation, and a design crafted to create a WOW effect from the very first interaction.

A hotel with more than 130 years of history

Inaugurated in 1890, Gran Hotel Taoro is one of Spain’s great historic icons of hospitality. Throughout its history, it has welcomed kings, aristocrats, and international figures such as Agatha Christie, becoming a symbol of elegant tourism in Puerto de la Cruz. Today, following a careful restoration that blends its neoclassical architecture with contemporary comfort, the hotel enters a new chapter. The new website accompanies this moment of rebirth with a digital experience worthy of its legacy.

An elegant digital experience

The new Gran Hotel Taoro website combines a sophisticated aesthetic with clear and intuitive navigation. The digital proposal relies on visual storytelling that highlights the hotel’s architecture, natural surroundings, and unique history. Each section has been designed to guide users through the discovery of the hotel, making it easy to explore its spaces, rooms, and experiences. The result is a digital experience aligned with the elegance and character of Gran Hotel Taoro.

A website architecture designed for discovery

The site structure has been designed to make it easy to explore the hotel and plan the stay. Information is organized clearly, allowing users to naturally discover its rooms, experiences, and services. This user-centered architecture creates a fluid experience that combines inspiration and functionality, turning the website into a true gateway to the world of Gran Hotel Taoro.

A digital platform worthy of an icon: VENTO®

The new Gran Hotel Taoro website has been developed on VENTO®, eMascaró’s CMS, and one of the leading platforms in the hospitality sector for managing digital experiences. VENTO® enables the hotel team to manage content with full autonomy and easily update key information such as rooms, services, and experiences. Its flexible and scalable architecture adapts to the needs of a luxury hotel, allowing the hotel’s digital presence to evolve efficiently over time.

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