HD Hotels
Innovation, technology and user experience in its new digital project, with a contemporary, dynamic and very powerful image.
References in family and couples tourism in the Canary Islands, HD hotels continue to innovate every year, presenting new features and betting on a renewal in facilities, services, branding and digital project, which enhance the HD branding itself with a more current and accessible design.
User experience
With segmentation by lifestyle, with hotels, destinations, offers and gift vouchers that promote direct conversion. Integrating blog, newsletter and the “WeConnect” club as part of the brand's loyalty program, and “Stories HD Hotels”, betting on the participation of guests in the history and experience of each hotel.
Innovation
New concepts were included, such as “Smart Canarias” with an interactive map of the entire archipelago with what to do and enjoy on each island. The “Emblem” premium service for the most select and demanding clients, who seek personalization and differentiation of the best and most exclusive experience at HD hotels. And the “SenseConnect” experiences promoting sustainable experiences through personalized trips in each hotel and destination.
Estrategia SEO
eMascaró ha creado y planificado la estrategia SEO para la web de Valentín Hoteles, con el objetivo de mejorar el posicionamiento de la marca en su sector y frente a la competencia y aumentar así el número de visitas al sitio y optimizar por tanto la conversión. De forma complementaria se han revisado los contenidos de la web para alinearlos con dicha estrategia SEO.