JCA Cinemes
Complete brand identity refreshing and a new digital strategy for these 100-Year-Old Cinemas.
eMascaró has gone through a complete rebranding process of the old JCA brand, conceptualizing and creating a powerful digital project that incorporates the latest trends in creativity, usability and technology, with the goal of uniting culture, leisure and the digital world.
A pioneering bet that provides the best user experience
The design, fully customized and very intuitive, includes the rebranding of the brand and the redesign of the logo in order to modernize it and adapt it to the most current graphic trends. This design has been internationally recognized and awarded by the CSS Design Awards.
Real-time cinema ticket information and sales
The development integrates in real time the movie theater billboard with an online ticket sales service and an updated activities agenda. The user can quickly and intuitively obtain information about the characteristics of each room and each movie through cards and trailers of each film. It is also possible to create a personalized list of favorite movies.