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LaTroupe Hostels
A fresh, urban, and memorable digital experience for a European boutique hostel group
A WOW digital universe for a bold brand
LaTroupe partnered with eMascaró to create a standout a WOW digital experience that reflects its identity as a vibrant European hostel chain. From the group master website to the individual city sites, the project blends strong visual identity with seamless navigation and an inspiring UX tailored to a young, connected, and urban traveler.
Local flavour in every destination
Each site captures the local vibe — Bilbao, Paris, Lisbon, and more — with curated content on events, culture, gastronomy, and community spaces. Custom illustrations, lifestyle photos and engaging copy immerse the user in a pre-travel experience. The fresh, colorful branding is reflected in dynamic menus and smooth scroll interactions.
A WOW web from strategy to design
Every content element, from section names to editorial tone, is built around a consistent brand narrative. Room listings, community spaces, and local experiences are presented with engaging storytelling. The platform is powered by Vento®, eMascaró’s CMS, allowing fast and autonomous updates and rollouts for new hostels or promotions.
Scalable growth & global connection
LaTroupe now has a scalable digital ecosystem that boosts its presence as a boutique hostel benchmark in Europe. Strategy, tech and creativity come together in a made-to-measure digital experience for a brand with soul.
More work to discover