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Camiral Golf & Wellness

Excellence in golf, wellness, accommodation and real estate in an elegant, exclusive and personalized digital project.

Consultancy

eCommerce

Integrations

Storytelling

UX/UI Design

WOW Effect

Camiral Golf & Wellness

eMascaró has undertaken all the rebranding strategy and adaptation of the website due to the important repositioning of the brand from PGA to Camiral Golf & Wellness. Since 2013, PGA has trusted eMascaró for the creation, maintenance and evolution of its exclusive digital project and now, has taken a step further, through a 360º rebranding strategy.

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Digital rebranding strategy

In light of this evolutionary rebranding of the brand, eMascaró's challenge has been to reposition the brand, restructure the contents, coordinate the alignment of them with a new SEO strategy and generate all the redirects. And all this while maintaining the essence, design and development of the previous website."

Design and Art Direction

Just like PGA, Camiral's website continues to maintain an exclusive, intuitive and elegant design, with a very visual and experiential result. The goal is to offer an integral user experience, covering all points of the customer journey and letting everyone know the added value of the resort, events, news, accommodation, restaurants, real estate, activities and experiences.

Development

The update and evolution of this exclusive digital project development continues to focus on direct sales and conversion optimization, enhancing all its vertical areas and positioning the brand as one of the most prestigious within the golf sector in Spain.

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