Method
Explore new horizons and enjoy the journey during the phases of the creative process.
Wow Effect, Strategy, Creativity, Technology and Talent.
Storytelling, touching points, technology and measurement are the four perfectly integrated layers, which allow real-time communication and measurement of user satisfaction. Its goal is to continuously improve their experience.
To achieve this, it is necessary to create a digital project centered around the user, that covers all aspects of the Customer Experience strategy and drives the organization to transform its digital ecosystem.
Your brand has its own story, and at eMascaró we make sure that this story is unique and unrepeatable. We believe in the power of storytelling to connect with users' emotions. That is why, in each stage, we work to adapt the story and create creative concepts, designs, images and contents that reflect that essence in all channels of connection with your audience.
In the digital ecosystem, the customer is the star and every interaction counts. That's why we trace in detail the path the user takes on their journey to conversion. From the first time they come across your brand to when they become a loyal follower, every step matters. And we do it in an omnichannel way, merging the physical and the digital into a unique and unforgettable experience. The present is PHY-GITAL!
We understand that technology is essential in designing tailored experiences. We make sure to integrate all available technological tools to interact with the user at every touchpoint and throughout the project, from CRS, CMS, Channel to ERP. Our team of technology experts are always one step ahead to guarantee the success of your project.
We don't settle for the basics and boredom is not an option, we want you to grow and succeed. That's why we use the most powerful tool at our disposal: data. With an exhaustive analysis of each user touchpoint, we uncover opportunities for your business that you may not have imagined possible.
Success is not a matter of luck, it's pure strategy. That's why we have perfected an infallible methodology over 20 years of experience. In each project, we activate 4 essential levers that drive your brand to success: Storytelling, customer journey, technology and data.
Our method includes the design of the brand platform for each project and is based on 7 fundamental pillars: Positioning, target, insight, reasons to believe, personality, belief, values, purpose and promise.
And also the way to reach the users. We know that their journey is complex and involves multiple channels and devices. That's why we design 360 strategies to connect with them in a fluid and personalized way. In each project, we analyze all the options and create experiences adapted to each channel.
We focus on the user experience, we understand their vision and needs to create tailored solutions for them. We use segmentation to personalize their navigation experience, and we also analyze data to improve every step of the digital journey.
Imagine your brand as a movie playing on different channels and storytelling is the thread that weaves the plot. Under this premise, we create content that adapts to each window of interaction with the user, whether in copy, SEO, photo, video or interactive resources format. Each piece is designed with precision to capture the attention of the audience and guide them on their journey. Ultimately, we create a WOW brand experience through your story.
Less is more. We develop design systems that allow us to work efficiently, scalably, and consistently on each project. This way, we ensure consistent design at all times, even when dealing with large and complex projects. The result is a memorable and consistent user experience at every touchpoint.
We have the perfect formula to turn it into an extraordinary digital experience.