Method

Explore new horizons and enjoy the journey during the phases of the creative process.

Our formula

Wow Effect, Strategy, Creativity, Technology and Talent.

Discover our DNA, our vision and all the secrets that make us the best partner to create your digital project.
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Interview with Toni Mascaró - CEO of eMascaró
01
Customer Experience
Intuitive, coherent, and pleasant - that's how the user experience should be at every point of interaction with your brand.

Storytelling, touching points, technology and measurement are the four perfectly integrated layers, which allow real-time communication and measurement of user satisfaction. Its goal is to continuously improve their experience.

To achieve this, it is necessary to create a digital project centered around the user, that covers all aspects of the Customer Experience strategy and drives the organization to transform its digital ecosystem.

1. Storytelling

Your brand has its own story, and at eMascaró we make sure that this story is unique and unrepeatable. We believe in the power of storytelling to connect with users' emotions. That is why, in each stage, we work to adapt the story and create creative concepts, designs, images and contents that reflect that essence in all channels of connection with your audience.

2. Customer Journey

In the digital ecosystem, the customer is the star and every interaction counts. That's why we trace in detail the path the user takes on their journey to conversion. From the first time they come across your brand to when they become a loyal follower, every step matters. And we do it in an omnichannel way, merging the physical and the digital into a unique and unforgettable experience. The present is PHY-GITAL!

3. Technology

We understand that technology is essential in designing tailored experiences. We make sure to integrate all available technological tools to interact with the user at every touchpoint and throughout the project, from CRS, CMS, Channel to ERP. Our team of technology experts are always one step ahead to guarantee the success of your project.

4. Data

We don't settle for the basics and boredom is not an option, we want you to grow and succeed. That's why we use the most powerful tool at our disposal: data. With an exhaustive analysis of each user touchpoint, we uncover opportunities for your business that you may not have imagined possible.

02
Digital Success
Boost the success of your brand with iconic digital experiences.

Success is not a matter of luck, it's pure strategy. That's why we have perfected an infallible methodology over 20 years of experience. In each project, we activate 4 essential levers that drive your brand to success: Storytelling, customer journey, technology and data.

03
Brand Platform
7 pillars for your project to communicate better and sell more.

Our method includes the design of the brand platform for each project and is based on 7 fundamental pillars: Positioning, target, insight, reasons to believe, personality, belief, values, purpose and promise.

04
Omnichannel
Omnichannel is the present, the future.

And also the way to reach the users. We know that their journey is complex and involves multiple channels and devices. That's why we design 360 strategies to connect with them in a fluid and personalized way. In each project, we analyze all the options and create experiences adapted to each channel.

05
Segmentation
People are our starting point.

We focus on the user experience, we understand their vision and needs to create tailored solutions for them. We use segmentation to personalize their navigation experience, and we also analyze data to improve every step of the digital journey.

06
Storytelling
Every story is special. Dare to tell yours!

Imagine your brand as a movie playing on different channels and storytelling is the thread that weaves the plot. Under this premise, we create content that adapts to each window of interaction with the user, whether in copy, SEO, photo, video or interactive resources format. Each piece is designed with precision to capture the attention of the audience and guide them on their journey. Ultimately, we create a WOW brand experience through your story.

07
Atomic Design
Simplicity as a philosophy of design.

Less is more. We develop design systems that allow us to work efficiently, scalably, and consistently on each project. This way, we ensure consistent design at all times, even when dealing with large and complex projects. The result is a memorable and consistent user experience at every touchpoint.

08
Goodbye to the ordinary.
Go WOW or go home.
Do you have an exceptional brand with big aspirations?

We have the perfect formula to turn it into an extraordinary digital experience.