Paloseco
Unlimited creativity in the new eCommerce of exclusive gins
eMascaró developed an eCommerce site for this exclusive gin that surprises with its dynamics, combining movements and images of the ingredients that make up the drink with games for buyers. It has been awarded at the CSS Awards and Awwwards.
It allows the users to enter their name when starting to browse, in this way we can communicate with the client by name from the first moment and detect their greatest interests during navigation. Personalization brings the brand closer to the user, offers them a familiar space and integrates it into the storytelling of the product.
Glam y gamification
A bespoke project with a personalized design that exudes glamour. The full screen photographs and videos, the combined effects between the bottle and natural materials offer a fresh and modern look & feel to the entire digital project. At the same time, the interactive resources involve the user in a fascinating game.
Another novelty incorporated into the project is the NFT validation of each bottle. NFTs allow you to track who owns the original bottle through blockchain, each bottle includes an NFT digital card that is received at the time of purchase.