Escampa Hotels
An exclusive digital project that, after 7 years, continues to grow and evolve at eMascaró with the aim of expressing and positioning the brand's values, as well as optimizing the conversion systems of the different hotels in the group.
eMascaró has created the concept, strategy, design and development of the corporate digital project of Escampa Hotels and its hotels based on a webmaster designed and developed for the Park Hotel San Jorge. The main objectives of the project have been to position the brand values through the corporate website and develop independent sites for each hotel in order to improve their conversion systems.
Positioning and conversion strategy
eMascaró has conceptualized a digital project with the aim of reinforcing the brand positioning, the customer acquisition strategy, optimizing management times by unifying the customer journey on a single platform, increasing the number of visits to the site and optimizing conversions. And all this with our particular added Wow effect.
Design and Art Direction
Starting from an initial custom design that was made for the Park Hotel San Jorge website, said webmaster has been replicated in the rest of the chain's hotels, adapting the look & feel to the personality and differential values of each of them. A coherence in the visual identity has been maintained but providing each site with its own graphic uniqueness. The website also includes an immersive digital experience that allows you to discover the different facilities and surroundings of the hotel through an interactive map with the main points of interest and available activities.
Developoment
An exclusive digital project developed for the chain, with solutions for room reservations with an independent integrated engine for each hotel, promotion management, rental of rooms for events, a customized e-commerce system with the sale of gift vouchers and packages with gastronomy and other activities. In addition, the entire data and content management system has been unified on a single platform, through eMascaró's own CMS Vento®.