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Grand Hotel Central
Luxury, history and design in the heart of Barcelona.
Grand Hotel Central
Located on the iconic Via Laietana, Grand Hotel Central blends history, art and contemporary architecture. Following its recent renovation, the hotel strengthens its position as an icon of urban luxury with a cultural and gastronomic offer that connects directly with the city’s creative rhythm.
Digital project with WOW effect
Our goal was to translate this universe into a digital presence that expresses the hotel’s identity with clarity and depth. We designed a website with refined art direction and a structure that highlights gastronomy, culture and experiences as key attributes of the brand.
Contemporary sensibility
A distinctive element of the project is Casa Cambó, a cultural space that honors the heritage of the building and reinterprets it as a contemporary meeting point. A living environment that hosts programming, content and experiences around culture, art and the city.
This space — conceptualized and brought into the digital narrative by eMascaró — becomes a central storytelling axis and a clear differentiator for the hotel.
Experiences that bring the destination to life
At the top of the building, La Terraza del Central offers a more relaxed Mediterranean dining experience with one of the most recognizable views in the city, framed by its iconic infinity pool.
A timeless project, crafted with intention.
The project is powered by Vento DXP, our high-performance digital platform, enabling flexible content management and consistent visual expression across all touchpoints.
A bespoke digital project that elevates the hotel’s current positioning with elegance, rigor and brand vision.
More work to discover