Santillana España commissioned eMascaró to create an innovative, creative and functional online project to centralise its vast products and services catalogue, and to also speed up the consultancy and sales process through its website. The company also aimed to improve the user acquisition and loyalty using segmented browsing through the Santillana profiles, either for teachers, parents or students. The secret to this success was the medium- and long-term strategic vision, always aiming to create the most comprehensive project known in this sector.
- Consultancy, strategy definition and conceptualisation
- Creativity and design
- Implementing the content manager
- Mailing campaign manager
- Database integration
- Mobile version
- Advertising manager
- Integrating 2.0 elements
- Product catalogue
- Content manager and loading
Santillana España currently has one of the best online projects of the market: a usable, accessible, creative and innovative website which improves the user's experience thanks to its agile and simple customised browsing, constantly proposing the best content offer depending on the user profiles and the location within the Spanish territory.