The main goal was to create a success strategy for the Roig companies on a global scale and for each individual brand at internet level. This has been a comprehensive project divided into many stages and action areas, which started off with an audit and defining the group's online strategy.
After the initial audit had been completed, several specific objectives were proposed in order to create a medium- to long-term project which would position the group as a reference and leader in its sector while also allowing it to maximise the brand's internet positioning.
- Audit and online strategy
- Creativity and design
- Centralised content manager
- Search engine manager
- Implementing the booking systems
- Interactive map of the island
- Car comparison tool
- Maps and routes system
- Integrating social networks and 2.0 web
- Managing and loading corporate content
- Mobile version
- Designing and implementing mobile website booking engines
- Defining KPIs
- Technical maintenance
This comprehensive project has consolidated Grupo Roig as the market leader in the passenger transport service and vehicle rental sector. This has been possible thanks to improved visibility and brand positioning on the internet, as well as the increasing visits due to the new approach towards real and potential markets and by applying innovative elements for contributing value to the project.