The Challenge

We set out to create the best international internet project for ERP software, a project which would emphasise its online corporate presence and transmit the company's importance within a competitive environment. The main objectives were to improve customer acquisition, increase conversion ratios and improve the internet positioning. This project has been strongly focused on optimising organic positioning (SEO), segmenting markets and specific profiles and configuring monitoring funnels for the main KPIs such as downloads, forms, etc. The platform also needed to provide support to all the partners, which exceed 150 spread all over the world.

Project scope

• Strategic consultancy
• Conceptualisation
• Information architecture
• SEO strategy
• Online creativity and design
• Implementing content manager and search engines
• BLOG integration
• Web integration with CRM solution
• Integrating 2.0 elements
• VIDEO integration
• Optimising organic positioning (SEO)
• Managing and loading corporate content
• Configuring monitoring and conversion funnels
• Defining KPIs
• Maintenance

The outcome

At present, Openbravo has one of the very best global projects within the scope of ERP software. We now have a flexible, responsive, multi-language and multi-platform website which has managed to meet the objectives proposed by the client while strengthening its online presence.