The Challenge

This project aimed to bring to life the very best online project within the telephony sector ever seen in the Arab world, one which would also position the company on an international level and would help them increase their attraction and conversion. Special emphasis was placed on creating added value tools and functionalities and offering each audience (individuals and companies) easy and fast access to all the information they require.

Another challenge was to improve the brand's positioning within the online channel, focusing on the attraction and conversion, as well as offering added value tools and functionalities such as the 3G++ launch. All of that aiming to highlight that Ooredoo is the only operator offering this service in Algeria. We also focused on product and tariff presentation, facilitating access and information to each of these.

Project scope

• Strategic consultancy
• Information architecture
• Web design and creativity
• Web layout
• Multi-language content manager
• Creating and developing the 3G section
• Implementing CMS
• Video integration
• Google Analytics integration
• Defining KPIs
• Content management and loading
• Technical support and maintenance
  
  

The outcome

We have created an innovative online project with high usability, which grants users easy access to all the information relating to the company, its products and services, thus increasing attraction and conversion from the website.