The purpose of this project has been to position Laumont and its eCommerce as the market leader for selling truffles, mushrooms and related products offering clients a premium service in so far as collecting and delivering the product, available all over the world.
On the other hand, one of the main objectives behind this project has been to promote the sales of its products and improve the conversion via its online channel. The company has refreshed its corporate image by creating a new logo and updating its graphic design as a whole. The project also includes a unification process of the project image with the other promotion channels such as social networks.
This project aimed to offer proposals which provide the client with added value, hence the website now includes recipes with hot spots of selected ingredients.
- Monthly strategic consultancy
- Website architecture, design and creativity
- Designing and creating a new logo
- Responsive website development and layout
- Implementing content manager
- Content creation and loading
- Defining KPIs
- Testing and start-up
- Technical support and maintenance
With this launch, the company has seeked to renew the brand's presence and increase its online sales while improving the consumer's relationship with the brand. But this is just the beginning of a great digital strategy with which Laumont has managed to position itself as a leading company for selling high quality truffles and mushrooms over the internet.